Synergy One Delhi Couture Week 2011

Wills Lifestyle India Fashion Week, Autumn-Winter 2011

Wills Lifestyle India Fashion Week opens March 24

One of Asia's largest fashion trade events, the Wills Lifestyle India Fashion Week (WIFW-autumn/winter edition) will be held March 24-28 at the National Small Industries Corporation (NSIC) Exhibition Complex here, it was announced Friday.

Hosted by the India's apex fashion body, the Fashion Design Council of India (FDCI), this season of WIFW will witness the largest-ever event space spanning over 14,000 sq. meters.

'FDCI will be making special arrangements to ensure that the venue is tailor-made for an event of such magnitude,' it said in a statement.

'An interesting rendezvous of exquisite lounges, plush salons, special on-site restaurants and exhibition cafe counters will ensure all guests and participants enjoy their time at the WIFW.

'In addition to the ample parking space available, a dedicated valet service will also be made available for the invitees,' the statement added.

According to FDCI president Sunil Sethi, WIFW 'has always been a much awaited fashion trade show of the country. It has created a niche for itself by bringing a unison of fashion, style and business at the same time.

'WIFW, as the only business of fashion event is committed to promoting excellence and encouraging talent. We hope this edition of WIFW will usher in multiple trade opportunities through larger participation by designers, buyers, sponsors and fashion fraternity,' Sethi said.

'FDCI's commitment to the fashion industry has also made us take a closer look at providing best logistical facilities with an eye for innovation,' he added.

Atul Chand, divisonal chief executive of ITC's Lifestyle Retailing said: 'WIFW is the country's most prestigious fashion event that has been growing in size and stature from edition to edition.

'With a spectacular show of the WIFW autumn/ winter edition, we look forward to an even bigger and better experience in the new season,' he added.

A 'by invitation only' event, the fashion week aims to serve as an effective platform to promote fashion design and provide industry professionals the opportunity to form trade linkages within India and globally, the FDCI statement said.

The event 'offers participating designers a business presence and a series of marketing tools all aimed at informing and updating buyers, investors, corporate houses and the media', the statement added.

In the past, the NSIC Exhibition Complex has played host to the Akon Live concert, Indian Idol finale, Saif Ali Khan musical concert - Parikrama and the Farhan Akhtar musical concert, to name just a few.

Anand Kabra

2008 has seen Anand Kabra establish his position in the fashion industry. Declared ‘Best Emerging Designer', at the Marie Claire Fashion Awards, India, handpicked to showcase in Coterie, New York and at Tranoi, Paris.

Anand Kabra’s raison d’etre is his ability to tell a story through vivid colours, vibrant motifs and elegant embellishment. ‘Kumari’, Anand Kabra’s Spring-Summer 2010 collection is the story of duality, the co-existence of two sides when only one is acknowledged and even revered. 'Kumari' is the 'tainted' human that pseudo morality shuns. She is the goddess that is not idolized. She is the deity that is not adored. She is the façade, the calm. She is the hidden, the tempest. She is celestial and earthy. Innocent and erotic. Simple and intricate. She is tentative because she isn’t who she should be, adventurous because she is everything she could be. She is not perfection because she is pure. She is divinity because she is.

Manish Arora's circus ends Fashion Week

Tisca Chopra walks the ramp

Tisca Chopra Tisca Chopra who is basking the success for her performance in the recently released Nandita Das movie 'Firaaq', will be flaunting her style quotient as the show stopper on Saturday for new designer, Rohit Kamra at the Lakme Fashion Week held at Grand Hyatt.
Talking encouragingly about Rohit’s collection, she says “I really like Rohit’s idea about the 'Dawn of India' theme- India emerging from its dark past to a golden future. I’m so happy to be a part of something that has so much hope."

Well needless to say, there is mutual admiration here with Rohit further adding - "Tisca can really justify my collection 'dawn of India' as the grace n charm that she exudes is very symbolic of India. Her powerful enactment of performances in films has made me believe that she as a showstopper totally compliments my power driven collection.”

Aavaranaa to host exclusive Designer Choli Blouse exhibition

Defining the next trend in the ethnic fashion industry, Aavaranaa, the exclusive designer ethnic saree boutique in Alwarpet is all prepared to launch their new fashion forward collection of “Designer Choli Blouses”.

With intricate embroidery work displaying designs of various floral and fauna patterns these blouses can be combined with a variety of sarees that transform a normal saree into an attractive and chic attire. Starting 29th June ’09 to 9th July ’09, Aavaranaa will hold a free exhibition for all saree enthusiasts’ on this latest trend @ Aavaranaa Boutique, No. 15, Ashoka Street, Alwarpet.

The designer choli blouses at Aavaranaa come in a variety of designs, each as unique yet equally different from the other. A notable blouse that will be showcased in the exhibition comes in a beige color with a complex embroidery pattern of two peacocks facing each other, stitched with a dazzling array of colors. With a deep back, the blouse can be combined with any simple styled light colored saree. Combined together, this mix and match outfit will give you the perfect sensual and elegant look for that evening party.

“The magic of Choli blouses is that they can be combined with a variety of sarees. Unlike the usual method a lady follows of first selecting the saree and then looking for a blouse, we will soon be giving her an option of selecting one blouse that can be combined with a range of sarees to make quite a dashing and trendy style statement,” said Ms. Vijayalakshmi Krishna, Managing Partner - Aavaranaa

With the launch of this new exciting collection around the corner, women in south India can now look forward to more options while shopping for sarees this Aadi. The Designer Choli Blouse collection from Aavaranaa will be showcased in an exhibition that is free and open to all at Aavaranaa boutique. This exhibition is scheduled for 11 days starting 29th June, 2009. So walk into Aavaranaa and check out the latest trends in the world of ethnic fashion.